Crayola LLC has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for Crayola.com. By visiting this portion of our site, you can expect to be notified of:
1. What personally identifiable information is collected
2. How the information is used
3. With whom the information will be shared
4. This site's opt-out policy
5. This site's policy on correcting and updating personally identifiable information
6. This site's policy on deleting or deactivating your name from our database
This policy went into effect on March 1, 2000, and was last updated on February 7, 2006. Should this policy change, a notice will be placed on the home page of Crayola.com and will remain there for 30 days. Please check back periodically for updates.
How We Collect and Use Your Information
In those instances where we do collect personally identifiable information, it is only to improve your experience on our site. Examples of voluntarily submitting personally identifiable information include our polls, entering sweepstakes or contests, filling out the registration page, submitting a search, sending us feedback or posting in our chat rooms or message boards.
The more accurate this information is, the better we are able to customize your experience. Our site's registration form requires users to give us online contact information like your name and E-mail address. This is for personalization purposes as well as a unique identifier that allows us to contact you if you receive our newsletter or to tell you that you have won one of the sweepstakes offers available to registered users. Additional demographic and preference information (like birthday, profession, children in household, or reason for using Crayola.com) is to help us customize your experience and develop new features that are most relevant to our users. We use customer contact information from the registration form to send the user information about our company and promotional material from some of our partners if the customer selects to receive such information. Your contact information is only used with your permission to provide you with information about us and is never shared with other companies who may want to contact our visitors unless specific permission to share information is given. We require that any third parties with whom we share your information maintain this data in a confidential manner. Users may opt-out of receiving future mailings; see the choice/opt-out section below.
We may share personal customer information with our agents, representatives and trusted service providers for the purpose of assisting us in delivering our website content, sending email about your Crayola.com registration or other information you have elected to receive, fulfilling customer orders; administering contests or sweepstakes, providing customer service; enhancing and improving customers' shopping experiences; and completing credit card transactions. These third parties are not allowed to use this information for any purpose except providing these services on behalf of Crayola.com. We may also share personal customer information with law enforcement officials in the investigation of alleged unlawful activities related to the use of our site. We will have no legal liability for such disclosures.
Demographic and profile data may be used for marketing and targeting purposes. Tracking how users interact with our site helps us to develop new features and content. We use this data to tailor the visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. This information is shared with advertisers only on an aggregate basis, that is, never containing any personally identifiable information.
Our online surveys and contests ask users for contact information (like their email address). We use contact data from our surveys to send the user information about our company and promotional material from some of our partners. The user's contact information is only used to contact the user when necessary. However, on particular pages where we ask for your personally identifiable information, we may explicitly tell you that the data we are collecting on that page will be shared with third parties, in which case those disclosures shall override anything to the contrary in this policy. For example, before you submit answers to questions we ask in an advertiser-sponsored promotion, we will tell you that your answers will be shared with that advertiser. Users may opt-out of receiving future mailings; see the choice/opt-out section below.
In the event of a complaint, we may also receive personally identifiable information about you from other users or third parties who may communicate information to us about you in relation to that complaint.
Children's privacy is of primary concern to us.
1. WE DO NOT collect online contact information without parental notification, which will include an opportunity for the parent to suspend participation in the activity. Without prior parental notification, online information will only be used to respond directly to the child's request and will not be used for other purposes.
2. WE DO NOT collect personally identifiable offline contact information from children.
3. WE DO NOT distribute to third parties any personally identifiable information from children.
4. WE DO NOT give the ability to publicly post or otherwise distribute personally identifiable contact information without prior parental consent.
5. WE DO NOT require a child to provide us with more information than is reasonably necessary to participate in an activity as a condition of participation.
Cookies and Other Tracking Methods
This site may have chat rooms, forums, and / or message boards available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.
Crayola makes every effort to ensure the security of your personal information, and the secure transmission of your information from your PC to our servers. There are security measures in place to protect the loss, misuse and alteration of the information under our control. This site uses SSL (secure server software) that encrypts all the personally identifiable information passing back and forth between your PC and our server during registration and online purchase.
We understand that you might be concerned about buying online. That is why your security at our site is as important to us as it is to you, our customer. We use some of the best technology available to ensure that your payment information is processed confidentially and accurately. We use the VeriSign system and technology, which we believe makes shopping at TheCrayolaStore.Com just as safe as your neighborhood store. VeriSign features the industry standard SSL (Secure Socket Layer) encryption technology, which scrambles your credit card number and your other personal information to prevent the viewing of that data by anyone other than The CrayolaStore.Com. TheCrayolaStore.Com also strives to maintain the security of information stored on our servers to protect against unauthorized access to your personal information.
Our site requires you to opt-in to receiving any information from us or our partners. We also provide you with the opportunity to opt-out of receiving any future communications from us and our partners at any time. If you want to remove your information from our database and not receive future communications or registration-required service(s), please click here.
Changing Your Information
Our site also gives users the option to change information previously provided. Click here to change or modify information previously provided.
For questions regarding this statement, contact our Consumer Affairs department online, via telephone at 1-800-CRAYOLA, or by sending a letter to: Consumer Affairs, Crayola LLC, 1100 Church Lane, P.O. Box 431, Easton, PA 18044.
Contacting the Web Site
Questions about the practices of or your dealings with this site should be directed to: ISG Webmaster, Crayola LLC, 1100 Church Lane, P.O. Box 431, Easton, PA 18044, or we may be reached via e-mail or via telephone at 1-800-CRAYOLA.