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For over 100 years, the Crayola name has stood for creativity, imagination, innovation and family fun. It is an icon of childhood, and a name parents trust. The Crayola brand has grown into one of the most respected and recognized brands in the consumer marketplace.
Today consumers equate the brand with colour, fun, quality and development--all the characteristics that are reinforced in our growing product line which includes crayons, markers, coloured pencils, paints, modelling compounds and craft and activity products for use in schools and homes. The brand has come a long way since the first box of 8 Crayola crayons made its debut in 1903. Currently the company makes more than 100 different crayon colours, a multitude of colouring materials and three distinct brands.
“Crayola Beginnings provides the safest, valued added art products and content to help develop your toddler’s motor skills and self expression”
“Crayola is the gold for high-quality, creative, engaging and fun products that stimulate children’s creativity”
“Crayola Creations offers an on-trend creative lifestyle for girls to express themselves, personalise and customise their world”
And of course all three brands are dedicated to stimulating children’s creativity and having fun!
 The company behind the Crayola brand came into being when cousins Edwin Binney and C Harold Smith took over Edwin’s father pigment business in 1885. Today, Crayola’s world headquarters and major manufacturing facilities are located in Pennsylvania and the European headquarters are located in Bedfordshire.
In 1984, the company became a wholly-owned subsidiary of Hallmark Cards and has since played the lead role in Hallmark’s personal development strategies.
 On the 1st of January 2005 Vivid Imaginations became the official supplier for Binney & Smiths Crayola Brand in the UK.
Corporate Headquarters
1100 Church Lane,
Easton, Pennsylvania
18044-0431
Phone: (610) 253-6271
Fax: (610) 250-5768
European Headquarters
Binney & Smith (Europe) Ltd
Saturn Facilities Ltd
Bedford Heights
Manton Lane
Bedford
MK41 7PH
Tel: +44 (0)1702 208170
Web addresses:
www.crayola.com
www.crayola.co.uk
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